RACE PULSECHAMPIONSHIPCHAMP.P4 · 256 PTS9 PTS TO P3NEXT: ZOLDER · FINALBECOME A PARTNER
Henrik Peters in Hendriks Motorsport racing suit
NASCAR Euro Series

HENRIK
PETERS

NASCAR EURO SERIES DRIVER · FORD MUSTANG · #50

MY ROAD TO NASCAR EURO SERIES

Dreams don’t have an
Expiration Date.

FOUNDER OF HP-R · BRAND AMBASSADOR · MUSTANG ENTHUSIAST · DREAMER

SCROLL TO THE PROOF
Henrik Peters behind the visor
THE DRIVER | THE MAN BEHIND THE BRAND

WHO IS
HENRIK PETERS?

NOT A FACTORY DRIVERNOT BORN INTO RACINGJUST SOMEONE WHO REFUSED TO LET THE DREAM FADE AWAY
Henrik Peters in the Hendriks Motorsport garage holding his helmet
THE DRIVER · THE MAN BEHIND THE BRAND
THE STORY BEHIND THE DRIVER

THE DREAM
NEVER LEFT.

My Journey did not start in a Junior Karting Series. It started with Passion, Persistence and the Belief that it is never too late to begin again…

Today, Henrik Peters Racing stands for exactly that: turning a Dream into something Real
THE PERSON / THE IDENTITY

MORE THAN
ONE ROLE.

ENTREPRENEURCERTIFIED FINANCIAL PLANNERFOUNDER OF HP-RNASCAR EURO SERIES DRIVERFORD MUSTANG ENTHUSIAST
“But none of those Things define who I am.”
“What defines me is refusing to quit on a Dream.”
Henrik Peters in race suit and helmet beside the Hendriks Motorsport cars
DRIVER · FOUNDER · DREAMER
BEYOND THE HELMET

PERSON.
DRIVER.
ENTREPRENEUR.

Melanie and our two companions Shelby and Barley are an important part of the life behind the helmet — the support behind new challenges, big dreams and every next step.

Henrik Peters and his wife Melanie in the NASCAR paddock
MELANIE · PART OF THE JOURNEY
Shelby and Barley
SHELBY · BARLEY · HOME
THE WHY

WHY RACING?

Because it was never just about Motorsport

I never started this Journey to become a Professional Racing Driver. I started because I refused to ignore a Dream that never left me.

Racing became proof that Passion can be stronger than Fear… and that it is never too late to change your life.

THIS IS WHY HP-R EXISTS
THE MINDSET

EVERY LAP
COUNTS.

Henrik Peters preparing in the racing simulator
SIMULATOR · ANALYSIS · CIRCUITS
PREPARATION.CONSISTENCY.PRECISION.

Modern Motorsport doesn’t begin on Race day. Between NASCAR events, I spend countless Hours preparing in the Simulator, Analysing Telemetry, learning Circuits and refining every Braking Point. The Simulator isn’t a Game. It is where Race Weekends begin

Henrik Peters during physical preparation
READY TO PERFORMThe car performs at its best.
So should the driver.
Henrik Peters putting on his helmet in the garage
FOCUS · READY
THE HP-R MANIFEST

DREAMS DON’T HAVE
AN EXPIRATION DATE.

Henrik Peters helmet carrying the Dreams don’t have an Expiration Date message

Big goals require courage. Progress requires consistency, learning and discipline. HP-R stands for starting something new later in life — and turning vision into reality.

COURAGECONSISTENCYLEARNINGDISCIPLINEVISION → REALITY
CURRENT STATUS · RACING NOW

RACE PULSE

OFFICIAL NASCAR EURO SERIES · HENDRIKS MOTORSPORT · FORD MUSTANG #50

MEDIA / PROOF

MEDIA
PROOF

OFFICIAL NASCAR INTERVIEW · LE CASTELLET PODIUM

Leadlap.de News: Der NASCAR-Traum von Henrik Peters
FEATURED BY LEADLAP

MIT 400 PS IN
EIN NEUES LEBEN

Henrik Peters jagt seinen amerikanischen Motorsport-Traum.

From NASCAR fan to NASCAR driver — Leadlap tells the story behind Henrik’s journey and the road ahead.

ANDRÉ WIEGOLDLEADLAP

THE STORY IS STARTING TO GET NOTICED.

READ THE FULL STORY ↗
CURRENT MOMENTTHE BREAKTHROUGH · LE CASTELLET
OFFICIAL NASCAR INTERVIEW · LE CASTELLET
Henrik Peters with the NASCAR Euro Series podium finishers at Paul Ricard
FIRST NASCAR EURO SERIES PODIUM · PAUL RICARD
TROPHY · CHAMPAGNE

UNFORGETTABLE.

There are Moments where Words become difficult.

Champagne celebration on the NASCAR Euro Series podium at Paul Ricard
CHAMPAGNE · THE CELEBRATION
OFFICIAL MEDIA / BROADCAST

A MOMENT I WON’T FORGET.

OFFICIAL NASCAR BROADCASTVALLELUNGA · ITALY

Henrik + Mel · Original broadcast moment

MY ROAD TO NASCAR EURO SERIES

MY ROAD
TO NASCAR

Ford Mustang Boss 302
2013

FIRST MUSTANG.
V8 ORIGIN.

The Boss 302 opened the door: horsepower, trackdays and the first serious connection to American motorsport.

Shelby GT350 on track
2016

SHELBY GT350.
RACING LICENSE.

The racetrack became more than a passion — the first serious progression toward racing began.

Shelby GT500
2020

SHELBY GT500.
TRACK PROGRESSION.

Trackdays, preparation and an 800-horsepower Mustang accelerated the path toward serious racing.

2022

DAYTONA
INTERNATIONAL SPEEDWAY

Official NASCAR Experience - The Moment the Dream became tangible.

155 MPH | 250 KMH
2025

THE FIRST STEP —
OSCHERSLEBEN (GER)

The first Time inside a real Euro-NASCAR.

The Dream suddenly became real.
Henrik Peters inside a Euro NASCAR at Oschersleben
THE CALL

ONE PHONE CALL
FROM THE TEAM BOSS

One Contract - One decision

EVERYTHING CHANGED
Henrik Peters NASCAR Euro Series rookie season
2026 · THE ROOKIE SEASON
2026

THE DREAM
BECAME REALITY

License. Contract. Helmet. Fireproof Suit. Grid...

The Rookie Season began.FOR REAL!
NASCAR EURO SERIES DRIVER

HENRIK PETERS

FORD MUSTANG · #50

MY ROAD TO NASCAR EURO SERIES

THE DREAM BECAME REAL.
PROFESSIONAL MOTORSPORT · PEOPLE · TRUST

THE TEAM

HENDRIKS MOTORSPORT

PEOPLE BEHIND #50

Behind every successful Driver
stands an exceptional Team.

Hendriks Motorsport team
HENDRIKS MOTORSPORT · NASCAR EURO SERIES
PROFESSIONAL FOUNDATION

HENDRIKS
MOTORSPORT

Behind every successful Driver
stands an exceptional Team.

MULTIPLE CHAMPIONSHIPSRACE VICTORIESDRIVER DEVELOPMENTPROFESSIONAL STRUCTURES
Henrik Peters helmet and Ford Mustang Number 50 detail
HENRIK PETERS · FORD MUSTANG · CAR #50
SHARED RESPONSIBILITY

CAR #50

THE DRIVER.
THE MACHINE.
THE TEAM.

2026 HENDRIKS MOTORSPORT DRIVER LINE-UP

ONE TEAM
MANY STORIES

Different Drivers.
Different Journeys.
One shared Passion.

Henrik Peters and Gil Linster, Hendriks Motorsport driver line-up 2026
CAR #50 & CAR #30
CAR #50HENRIK PETERS
GIL LINSTER
JORDAN O'BRIEN
CAR #30HAPPYNESSA
LOGAN BEARDEN
MARAL GHAZARIAN
PROFESSIONAL PROOF

THE PARTNERSHIP
BEHIND THE PROGRAM

THE SEASON SO FAR

2026 SEASON

NASCAR EURO SERIESROOKIE CHALLENGEHENDRIKS MOTORSPORTFORD MUSTANG · #50
VALENCIAP12CHAMPIONSHIP
PROGRESS.
LE CASTELLETP5CHAMPIONSHIP · AFTER LE CASTELLET
PROGRESS.
MOSTP4CHAMPIONSHIP
PROGRESS.
VALLELUNGAP4256 PTS · CURRENT CHAMPIONSHIP
BIGGEST MOVERLE CASTELLET BREAKTHROUGH · IN CHAMPIONSHIP RANKING
OFFICIAL RESULTS ↗
CURRENT CHAMPIONSHIPP4 · 256 PTS9 PTS TO P3
NEXTZOLDER · FINAL
01

VALENCIA · SPAIN

THE
BEGINNING

ROUND 1APRIL 2026ROOKIE DEBUTFirst NASCAR Euro Series Race
Henrik Peters with Ford Mustang Number 50 at Valencia
HENRIK PETERS · FORD MUSTANG #50 · VALENCIA
APRIL 2026 · VALENCIA

ROOKIE
DEBUT

The first Time I climbed into
a NASCAR Euro Series Race
Car as an official Driver

Years of dreaming suddenly
became Reality
TRACKRICARDO TORMO
RESULTFIRST RACE WEEKENDVALUABLE EXPERIENCE
P6ROOKIE SESSION
P12WEEKEND
P12CHAMPIONSHIP
Henrik Peters meeting fans at Valencia
FANS · PADDOCK · THE HUMAN SIDE
Henrik Peters with the team at Valencia
DRIVER · TEAM · NASCAR
Black Bell helmet on Car Number 50 with Dreams don't have an Expiration Date motto and Henrik Peters name
HELMET · CAR #50 · DETAIL
HOT LAP

VALENCIA · ONBOARD

No Music.
No commentary.
Just the V8.

Just one lap from the Driver’s Seat.

Feel the Speed. Hear the Engine. Experience NASCAR.
01 · THE BEGINNING02 · THE BREAKTHROUGH
02

LE CASTELLET · FRANCE

THE
BREAKTHROUGH

ROUND 2MAY 2026FIRST
NASCAR EURO SERIES
PODIUM
A Weekend that changed everything.
BACK ON TRACK

FULL
SPEED

The Confidence was growing
Every lap mattered

The Journey had only just begun.
RESULTTHE BREAKTHROUGH
P1ROOKIE SESSION
P3WEEKEND
P5CHAMPIONSHIP · AFTER LE CASTELLET
Henrik Peters first NASCAR Euro Series podium at Le Castellet
FIRST NASCAR EURO SERIES PODIUM · LE CASTELLET
03

MOST · CZECH REPUBLIC

MOST

THE NEXT STEP

ROUND 3COMPLETEDPROGRESS · CONTROL · EXPERIENCE
MOST · CZECH REPUBLIC

MOST

COMPLETED
OVERALLP7
Henrik Peters and Gil Linster at Autodrom Most
HENRIK PETERS · GIL LINSTER · CAR #50 · AUTODROM MOST
A CLEAN WEEKEND.

LEARNING.
CONSISTENCY.
A STRONGER FOUNDATION.

The weekend became another important step in balancing pace, precision and consistency.

Coaching and the support of Hendriks Motorsport helped turn every session into another step forward. Finding speed was only part of the challenge; delivering it consistently around the target time became the next lesson.

CAR HOME CLEAN · NO DAMAGE · TARGET TIME 1:55.000
Car #50 on track at Autodrom Most
CAR #50 · PERFORMANCE · AUTODROM MOST
MOST RESULTPERFORMANCE
P6SESSION 2
P9SESSION 3
P7OVERALL
4BONUS POINTS
CHAMPIONSHIPP4

UP ONE POSITION AFTER MOST

Henrik Peters preparing in the Hendriks Motorsport garage
PREPARATION

FOCUS.
LEARNING.
CONTROL.

Every session added another layer of experience. The professional environment around Hendriks Motorsport made the learning visible — on track and in the garage.

FROM GARAGE TO TRACKTHE SOUND OF NASCAR.
RACE DAY.
Henrik Peters with the HP-R crew at Autodrom Most
HP-R CREW · SHARED MOMENTS
Henrik Peters meeting a young fan at Autodrom Most
FAN MOMENT · MORE THAN RACING
04

VALLELUNGA · ITALY

ANOTHER
STEP FORWARD

ROUND 4COMPLETEDP5 OVERALL · 67 PTS · +3 BONUS PTS
Ford Mustang Number 50 racing Number 69 at Vallelunga
CAR #50 · VALLELUNGA · ITALY
Henrik Peters close-up through the cockpit window net at Vallelunga
DRIVER · FOCUS · VALLELUNGA
VALLELUNGA · ITALY

P5 OVERALL

67 PTS · +3 BONUS PTS

Another step forward. Difficult conditions, more experience, more pace — and valuable lessons heading into the Final.

NEXT: ZOLDER · FINAL
OFFICIAL NASCAR EURO SERIES

2026 RACE
CALENDAR

01

VALENCIA

SPAIN
HP-R ROOKIE EVENTCOMPLETED
02

LE CASTELLET

FRANCE
HP-R ROOKIE EVENTCOMPLETED
03

BRANDS HATCH

UK
OFFICIAL SERIES EVENTNO PARTICIPATION
04

MOST

CZECH REPUBLIC
HP-R ROOKIE EVENTCOMPLETED
05

VALLELUNGA

ITALY
HP-R ROOKIE EVENTCOMPLETED
06

ZOLDER

BELGIUM
HP-R ROOKIE EVENTNEXT RACE
THE FANS

RACING IS
ABOUT PEOPLE.

THE MOMENTS PEOPLE REMEMBER

The cars bring us together. The moments are what people remember.

FOLLOW THE JOURNEY ↗
Henrik Peters sharing a high five with a young fan at Vallelunga
HIGH FIVE · VALLELUNGA · THE HUMAN SIDE
Henrik Peters signing an autograph for a fan
AUTOGRAPHS · CONNECTION
Henrik Peters meeting a very young NASCAR fan at Vallelunga
THE NEXT GENERATION
REAL MOMENTS · REAL CONNECTION
HAPPY KIDS.REAL MOMENTS.
MEMORIES THAT STAY.
AUTOGRAPH · CAR #50 · A MEMORY
Ford Mustang NASCAR Euro Series Car Number 50 in the pitlane
FORD MUSTANG · NASCAR EURO SERIES · CAR #50
THE PARTNERSHIP

MORE THAN A LOGO
ON A CAR

Building Partnerships that create Value far beyond Race Weekends

The best Partnerships are not built around Stickers on a Race Car.
They are built around shared Values | Authenticity | Trust | Long-term Commitment.
This is exactly what Henrik Peters Racing stands for!

EUROPE’S OFFICIAL NASCAR

AMERICAN-STYLE
V8 RACING

American-Style V8 Racing on iconic European Circuits.
Close Competition. Powerful Race Cars. Accessible Paddocks.
Racing that brings Drivers and Fans closer together.

V8 POWER6 EVENT WEEKENDSLIVE & ON-DEMAND
COVERAGE
SPORTDIGITAL1+
LIVE BROADCAST
INTERNATIONAL
LIVESTREAMS
OFFICIAL NASCAR
MEDIA COVERAGE
OPEN PADDOCKMEET THE DRIVER
& THE CREW
CUSTOMER EVENTS
REAL INTERACTION
WHY HP-R

FOUR CONNECTED
VALUE DRIVERS

AUTHENTIC STORY

Your brand becomes part of a real story.
A journey people genuinely want to follow.
Authentic. Emotional. Growing with every race weekend.

VISIBILITY · REACH · CONTENT

Official NASCAR Euro Series.
Hendriks Motorsport. Social Media.
Content. Media. One connected Story.

EXPERIENCES · HOSPITALITY

From VIP Experiences and Customer Events
to Trackdays and exclusive Behind-the-Scenes Access.

LONG-TERM PARTNERSHIP

One Season can start a lasting Partnership.
Shared Values, genuine Relationships and long-term Growth.

24KVIEWS · 90 DAYS

INSTAGRAM / FACEBOOK

66%NON-FOLLOWERS

BEYOND THE EXISTING FOLLOWER BASE

SOCIAL ENGAGEMENT1.3K
INTERACTIONS

INSTAGRAM / FACEBOOK

EXPERIENCES · HOSPITALITY

TURN RACE WEEKENDS
INTO BUSINESS MOMENTS.

Invite clients, reward employees and create conversations in an environment people remember. Paddock access, hospitality and direct interaction turn motorsport into shared experiences around your brand.

  • VIP Experiences
  • Customer Events
  • Trackdays
  • Behind-the-Scenes Access
  • Paddock / Crew Access
  • Real Interaction
THE FUTURE

2027
OPEN DIVISION

FOUNDATION2026

The Rookie Challenge is not the Destination.
It is the Foundation.

NEXT STEPOPEN DIVISION 2027

THIS IS JUST THE BEGINNING

LONG-TERMTHE JOURNEY CONTINUES

More Racing. More Fans. More Partners.
Never stop Growing.

The next intended step is clear:
competing in the NASCAR Euro Series Open Division in 2027,
building long-term partnerships
and inspiring people who believe that dreams have no expiration date.

THE NEXT CHAPTER STARTS NOW.
PARTNERSHIP MATERIAL2027 PARTNERSHIP DECK
DOWNLOAD PARTNERSHIP DECK 2027 ↓ PDF TODOBECOME A PARTNER →

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